Saturday, October 18, 2014

Make Your Job Work: It Starts With YOU

It was like a match made in heaven. Exciting and new; you saw endless possibilities, and the sky was the limit. "A Pro-Mantic Relationship", you loved your profession and your profession loved you --- a roomy office, great professional connections, autonomy, and flexibility. But after just a few short months (or maybe years), you are realizing that perhaps all that glitters may not be gold, and that the grass is undoubtedly just as brown on the other side. The dream job that you were so enthusiastic about is not as dreamy after all. No matter the reason (financial, job responsibilities, interpersonal relationships, unclear advancement path, etc.), you may not want to throw in the towel yet ... because you may very well be at the root of your unhappiness!
Below are the 6 C’s --- my tips guaranteed to add the spark and rekindle the pro-mance.

Check Yourself.

That’s right. It’s time for some good, old-fashion self-assessment. Sometimes it is so much easier to find fault with others. “My boss is a poor communicator.” “My team is not effective.” “My co-worker is not pulling his weight.” But let’s take some responsibility for ourselves. Whenever I deliver a professional development workshop or a coaching session for clients, I start with self-assessment, because I believe it is so, very important. In my book, “Marketing You: Be STRATEGIC”, I outline some self-assessment strategies. The key point is that In order to determine what we need to do, we have to figure out where we are.
Where are you falling short? What actions have you taken or failed to take that have absolutely contributed to the breakdown of the pro-mance?

Correct Yourself.

Okay, in assessing yourself, you’ve identified some personal hindrances -- those challenges that get in the way of success for you. It’s great to be aware, but it is more important to take action. Be the example. Your personal accountability and the action you take can motivate others to effectiveness. And honestly, action is empowerment. If I take action to correct myself, not only am I more effective, I feel better about myself and the situation.

Change Your Attitude.

We have all heard it said in one form or another that our attitude has a direct impact on our altitude. Our view of situations and how we respond to those situations can accelerate or impede our progress. And our attitude can have a direct impact on how others perceive us. So, my advice is simple. Fix your attitude. If you dislike your current situation, ask yourself “why?” What is it that you dislike? And instead of focusing on that which you do not like, redirect your energy on finding the positive. Instead of obsessing on the things that you do not like about your co-workers, boss, workplace, etc.; reach deep within to identify the positive qualities, and direct your focus there.
I am certainly aware that this is easier said than done, but I am living proof that it can be done and is quite effective.

Communicate Effectively.

It’s a known fact that poor communication is a relationship killer. It leads to frustration, disappointment, resentment. . . But what do you do, if your boss or co-workers are not effective communicators? It’s simple, take control of the communication. How?
When you need information or need others to take action, make sure that you are asking direct, specific questions and clearly setting expectations regarding how and when you want the response delivered. Also, make sure when you are requesting something from a boss, co-worker, etc., that they understand the relevance of the request. That’s right, explain why you need the information and the benefit to them in providing the information. Whether folks admit it or not, people always want to know “What’s in it for me.”
When sharing information, take into consideration the recipient’s communication style. What type of information does he/she trust? What type of information do they need in order to get the job done? In answering these simple questions, you can provide a relevant, succinct message that meets the recipient’s needs and makes you a trusted source of information.
Communicate in positive terms. No matter the situation, never speak negatively about people or systems. If a system is flawed, speak in terms of solutions. “This is the flaw, and this is the solution”. No one wants to hear someone whine about problems; instead, decision-makers want to hear from people who are pro-actively, preventatively creating solutions!
The bottom line to effective communication is to say what you mean, mean what you say, and make sure that meaning is understood. Become a trusted source of accurate, honest information.

Catch Opportunities.

“That’s not in my job description” “ It’s not my responsibility.” How many times have we heard these phrases? The perceptions that these phrases can create are damaging to our overall personal brand. I always encourage my clients to take advantage of relevant opportunities. If you are presented with the opportunity to work on a task or project --- even if the opportunity isn't directly connected to one’s current responsibilities, employees should consider the connection to future roles/responsibilities before turning away an opportunity. If there is a connection to a future job or if the opportunity will put you in front of important people, then catch the opportunity being thrown your way. Always consider the requester and the request.

Connect. Connect. Connect.

In addition to catching opportunities to work on relevant projects, we must take advantage of opportunities to connect with relevant people. Who is relevant to your career advancement? Network and create connections that create win-win situations. What can you bring to the relationship; and what value does your new connection bring?
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Not every uncomfortable situation is meant to send us packing and headed for the hills! Many of us find power, relevance, and growth in work situations that are not ideal, because these situations push us to be resourceful, innovative, and unconventional in our approach. We must use our judgement, along with the 6 C’s to create the optimal situation for our professional lives.
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Acknowledgements: Images courtesy of David Castillo Dominici at FreeDigitalPhotos.net; Marcolm at FreeDigitalPhotos.net; and Franky242 at FreeDigitalPhotos.net.
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Monday, July 21, 2014

You’re Not Special: EVERYBODY Is Replaceable

We have all heard it said at some point in our professional careers: “Everybody is replaceable.” It may be a short sentence --- only eight syllables --- and just three words in length, but this phrase can be heavy. It can carry so much weight – that it makes it difficult for any truly dedicated, conscientious worker to swallow and digest.
Why? Well, because: those three words tell an employee that no matter what value he/she brings to the table, someone else can be hired to do the same job and have the same impact.

Are You Irreplaceable?

Beyonce sings songs about it. Stephen Covey wrote chapters on it. We have always thought of ourselves as “irreplaceable”. As children, we were brought up to believe that we bring our own distinct value. . . . that we are special.
Then we entered the workforce to learn that we were not the only special employees. That old adage, “one monkey don’t stop no show” was proven to be true. While we have seen employees try to “stop the show” with their “I QUIT” announcement, the show inevitably, undoubtedly, manages to go on!
While I agree that the show can and will go on without you, I’ve seen the evidence time and time again that the individual value a worker brings sets his/her replace-ability factor. In other words, the more perceived value you have, the more likely that an employer will want to keep you around.
How does one increase his/her perceived value?
Strengthening your value does not necessary make you “irreplaceable”, but it certainly provides yet another reason why an employer might not want to lose you. There are several ways that employees can increase their value in the workplace. Below I have identified 3 tips that readers can start implementing today. They are my ABC’s of Building Your Value:
Align Yourself: Do you know the mission and vision of your organization? Do you know your department’s strategic initiatives? How about your boss’s expectations for you? If not, get in the know. And it is not just about knowing them; it is about your ability to walk in alignment with the mission, vision, and goals every day. It is about your ability to live the mission and vision, and to live up to (if not surpass) your employer’s expectations.
Making sure that you are living the mission and vision, and working in direct alignment with these three areas (organization, department, and management) will immediately increase your value. Alignment demonstrates your willingness to commit to the overall strategy.
How do you Align Yourself?
  • Demonstrate a clear understanding of the organization’s goals.
  • Work in concert with those people and teams who are working towards those goals.
  • Develop your own personal vision that directly supports the organizational and departmental goals
  • Be able to clearly communicate the value that you bring through alignment
  • Document! Document! Document! Keep track of your daily activities, decision-making, and performance. Compare your tasks to management’s expectations of you. Are you meeting expectations?
Make a commitment to “align yourself”. If you help catapult your boss, department, and organization to the next level, your elevation should naturally follow
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Build Your Network: Of course, you have heard the saying, “it isn’t what you know, it’s who you know”. While I don’t subscribe to this belief entirely ( afterall, who you know will only get you so far), I do believe that developing a strong network of like-minded individuals and influential professionals can help in building value.
With tools like LinkedIn, building your value through networking has never been easier.
What should you consider as you Build Your Network?
As you build your network, surround yourself with people who have a similar vision. But also be sure to connect with people who motivate and inspire you -- perhaps someone in a position in which you’d like to be some day, or someone whose work ethic you admire.
  • Identify like-minded individuals
  • Schmooze! Join groups/networks in your industry of interest
  • Widen your network with influential, thought-leaders
  • Network both internally and externally: Build your network within the four walls of your organization; but also make contacts outside of the company.
Create Your Brand: So, I always tell my 8-year-old daughter not to concern herself with what others think of her. Well, this advice goes right out the window when I am talking to business professionals about increasing professional value.
In most cases in our professional lives, it does matter what others think. Remember, your employer’s perception of you is reality . . . at least to them. If they see you as a go-getter, then that is what you are.
But what if I told you that you have the power to direct and possibly control that perception? Would you believe that that power lies in the development of your personal brand?
I’m not encouraging you to be something you’re not. In fact, what I’m suggesting is the opposite. I'm suggesting that you use your personal brand to advertise your best professional qualities.Your personal brand is how you communicate the unique value that you consistently bring. It is the way that you market yourself and drive the message to shape perceptions!
So, how does one build his/ her brand? Building one’s brand is an ongoing process, but here are few steps to get you started:
  • Self-Assess and Act: Identify your strengths and be able to effectively and confidently communicate them. Recognize your weaknesses and challenges, and determine what steps you are going to take to address them!
  • Define Your Value: Do you know why you are valuable to your team and to the organization? What do you do that no one else does? What processes have you implemented or improved? Being able to effectively communicate why you are valuable is crucial.
  • Demonstrate your value: Give your all! A key aspect of building your brand is showing how valuable you are. Don’t just talk about it! Demonstrate it!
  • Let Your Personality Shine Through: What are the best aspects of your personality? Share the best part of you by letting that personality shine! When you allow this to happen, it is easier to personally connect with clients, colleagues, and management, and establish a rapport.
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So, what’s the point? The point is simple. It’s time to start thinking “next level”. Status quo is not enough --- especially in this job market. Value is the keyword, and in order to increase employability, we must be able to strengthen our perceived value, and effectively communicate to others the value we bring. Yes, an employer may be able to bring someone in to fill a position, but if you are creating and adding value, it is more likely that an employers will want to keep you around.
You are special. And if the right steps are taken, you can be IRREPLACEABLE!

Monday, May 26, 2014

If You Want Success, Go Get It!


Over the past few weeks, I have noticed a recurring theme in the questions I have received surrounding achieving success. What I have noticed is simple. People want success (and many are really hungry for it) but either:

a)     they aren’t self-aware. They don’t even realize that they are exhibiting certain behaviors and attitudes that are hindering their progress; and/or

b)    they aren’t willing or ready to eliminate those behaviors that are preventing them from achieving that success

In my book, Marketing You: Be STRATEGIC, I spend quite a bit of time discussing my model for developing a plan for success – which begins with a guideline for defining what success looks like to you – the individual. But once you’ve defined success, and built that plan for success, are you truly ready to take action?

In order to take action, you may need to free yourself of those things that have you fettered; release yourself from those things that are weighing you down. You may need to say “No More!” to those behaviors and attitudes that are barriers to your success. 

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No More!


1)     No more excuses: It is time for accountability. Anyone who has ever attended one of my workshops (or even had a conversation with me) knows that I am BIG on accountability --- taking responsibility for self. We all know a person who is constantly making excuses. It is so easy to blame everyone and everything when things are not going our way, but it is time to stop taking the easy way out and take responsibility for your actions, or lack thereof! 

It’s really quite easy. First, be honest with yourself. Examine your situation. What have you done or failed to do that has landed you where you are now? What must you start doing to go next level? A thorough, honest self- assessment of one’s strengths, weaknesses, patterns of behavior, and attitudes can help you on your road to personal accountability. (There are a number of self-assessment tools available online that can help! And I’ll take this time to shamelessly plug my book, “Marketing You: Be STRATEGIC”, in which I spend some time focusing on the importance of self-assessment on your journey to success. In the book, STRATEGIC is an acronym for the 9 characteristics of a successful career plan. The “S” stands for Self-Assessment-based.)

The nitty gritty: excuses and whining are not only a turn-off, but they stand in the way of real progress.  Stop making excuses and stop whining, because the truth is: no one wants to hear that it isn’t your fault and why you didn’t do what you could have, and should have done!


2)     No more limits: Sometimes the only limits or barriers that we face are self-inflicted. Have you ever said or thought:

“I can’t do it.”
“I’m not good at that.”
“I’m not smart enough.”
“I’m not fast enough.” 
“I can’t compete.”

In order to achieve success; fear, self-doubt, and negative thinking must be eliminated. Push past that which you thought was impossible. Destroy those self-limiting beliefs and self-fulfilling prophecies; and raise your expectation of self. If you believe you can succeed, you can – if you have SMART goals, a well-thought out plan, and destroy those behaviors that can potentially derail your progress.

And since we are being honest, the reality is that sometimes the limits or barriers that we face can come from the influence of others within our circle. That’s right; sometimes our friends, families, and colleagues can contribute to our limitations.  As such, it is important to be sure to connect yourself with positive, goal-oriented people – those who are driven and challenge the people around them, instead of tearing them down! I’m not suggesting that you surround yourself with people who are simply going to tell you what you want to hear, or that you start abandoning existing friendships.  Instead, I’m suggesting that you build your network and widen your circle of influential people. Here are some helpful tips:

·         Try to identify people who have similar interests and goals, and connect with them. Share knowledge, experiences, and encouragement!

·         In addition, identify one or two people who are already where you are trying to go ---individuals who have achieved success, based on your own individual definition of success. (Shameless plug #2: Check out my book, Marketing You: Be STRATEGIC for help with creating that success plan!)  What does success look like to you? Who has achieved that? Once you’ve figured out who these people are, I encourage you to build a mentorship with them. I have two amazing mentors who have poured so much positivity, honesty, guidance, inspiration, and motivation into my life.

The nitty gritty: Recognizing and eliminating behaviors that limit you will help you along your path to success.

3)     No more distractions: So, you’ve defined success; you have a well thought-out success plan; and you’ve begun to take action. You’ve done away with excuses and you’ve destroyed those pesky self-limiting beliefs.  But, somehow, you are not making the progress that you anticipated.

Could it be that you are distracted? Many Career Development and Time Management experts call these distractions “Time Robbers”.  These are the people, unnecessary activities, and behaviors that divert us from achieving our goals.  Time Robbers are distractions. What time robbers could you be facing? Unnecessary interruptions, unproductive conversations, watching television, smart devices, reading junk mail, etc.?  The list goes on. Whatever your distraction is, today is the day to take charge!

Let’s face it. We live in a culture in which technology has made it very easy to become distracted. From social networking and online games to the massive collection of information that is at your fingertips.

So what is a person to do? Take control of your time. Here are just a few tips to help you manage some common distractions:

·         Track it: Assess where your time is going through the use of a time log or another tool, and manage it.   

·         Manage it: After tracking your time, identify those time robbers, and work on strategies to avoid them.

·         To-Do it:  We all have a list of things to do. Create a to-do list. Then prioritize that list, and create a schedule for tackling each item on the list. Determine which items on your list are most important, and be sure to complete them first!

·         “Just Say No” to it: When I was a kid, I remember Nancy Reagan popping up on my favorite television shows to tell us to “Just Say No” to drugs. Of course,I certainly support that idea; however, in this posting, I’m encouraging you to "just say no” to time robbers. Sure, Scandal may be your favorite television show or Facebook may be your favorite past-time, but you may have to DVR Scandal and close your web browser, so that you can work on getting closer to your goals!

·         Organize It: Chaos is a time robber. If our lives are in chaos and we are not organized, by default, we lose time. First steps: De-clutter Your Life. Get your desks and calendars in order!

So, how do we de-clutter? My suggestion is to find or create a file and calendar management strategy that works for you.  

You’ll notice that you will feel so much better when your life  is clear of clutter.



The nitty gritty: No matter the source of your distraction, implement a time management strategy that works for you! This will help you keep control of your time and manage your tasks effectively ---without the unnecessary interruptions that can potentially derail your progress!

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The bottom line is this: Success is within your reach. It is up to you to define what success looks like for you, develop a plan to achieve it, eliminate behaviors that will slow you down or prevent you from achieving success, AND take action!

Tuesday, May 20, 2014

My Radio Interview with Jacque Howard of WIMG

What an amazing night! I had a radio interview at Stellar Award Winning Station of the Year, WIMG with Jacque Howard. Jacque was an awesome host. 

I  grew up listening to that station. It was an honor to be in the studio to talk about my business and book.  Here is the link to the audio:
https://soundcloud.com/jacque-howard-1/sounds-from-monday-evening


Trenton 365 Host, Jacque Howard and
Marketing You: Be STRATEGIC Author, Kimberly A. Ferguson
After Live On-Air Interview on 5/19/2014


More exciting things are coming for KFerg... Stay tuned!

Friday, April 11, 2014

My WKMB Radio Interview on 3/28/14


On 3/28, I had a radio interview with Melissa Prayer on WKMB 1070AM to talk about my book, Marketing You: Be STRATEGIC: https://www.youtube.com/watch?v=p4MREHXs33s&feature=youtu.be

  

Sunday, March 9, 2014

Manage Up

In my workshops, I always stress the idea of accountability. I encourage participants to take responsibility for their own careers -- to manage themselves. This includes managing relationships at work with colleagues, clients, and very importantly, their managers!  Check out this post on the StratChat blog:

http://matchatter.blogspot.com/2014/03/you-get-boss-you-deserve-manage-up.html

Monday, March 3, 2014

Marketing YOU: Be STRATEGIC --- Entry Level to Next Level: FREE


Webinar:  Thursday, April 24 at 7:30 pm - 8:20pm

Based on the book, "Marketing YOU: Be STRATEGIC", author Kimberly Ferguson introduces the STRATEGIC model and Individual Success Planning.  This 50 minute online session helps participants establish a plan for their own professional success. Practical and relevant, the workshop focuses on topics such as: 

  • Introduction to the STRATEGIC model
  • Defining Success
  • SMART Goal Setting

Note: This is a one time workshop, not the series. If you are interested in learning more about our series, please contact us at MarketingYou@kferg.com

To register and to learn more about upcoming workshops, visit: ImPoweredNow.com